Marketing I

2 semesters – 3 periods – (AM Only)
Grades Eligible:  11, 12, Adult

This course is designed to help students learn the basic concepts and practices of marketing within our society.  Students will gain an in-depth understanding of marketing, business management, and selling as they relate to retail businesses.  This course will explore selling, cashiering, customer relations, pricing, and promotion.  The student store will be used as a learning lab, and students will rotate through various positions for experiential learning before testing on course standards.  This is an ideal course for students who have a career interest in marketing, management, or retailing. Students will have the opportunity to run social media campaigns, such as Facebook and Instagram.

Marketing II

2 semesters – 3 periods – (PM Only)
Grades Eligible:  12, Adult
Prerequisites:  Marketing 1 or instructor approval

This course is designed to help students learn the basic concepts and practices of marketing within our society.  Students will gain an in-depth understanding of marketing, business management, and selling.  This is an ideal course for students who have a career interest in marketing or management.  Students enrolled in this course will also participate in the Marketing Internship program for on-the-job training in a marketing occupation.  Students may be released up to two periods from the regular school day to complete the on-the-job portion of this class.  Those students working a minimum of 180 hours per semester (10 hours a week) will be released for one period, and those working 360 hours per semester (20 hours a week) will be released for two periods.  Participation in an internship is not an automatic assignment.  The instructor must approve the training site during the first week of class. Students will learn how to promote businesses and products with Google Ads campaigns.

High School Students:

-Contact your school's guidance counselor.   

-Prerequisites may apply.

August-May (Following the Cape Girardeau Public Schools Calendar)

Monday-Friday
The morning block schedule is from 8:25 a.m. to 10:50 a.m.

The afternoon block schedule is from 12:05 p.m. to 2:45 p.m.

For more information, call 573.334.0826 and speak to one of our advisors.

Student Handbook

Check out our program video!