Grades eligible: 11, 12, Adult.

This course is designed to help students learn the basic concepts and practices of marketing within our society. Students will gain an in-depth understanding of the many elements of marketing, entrepreneurship, business management, and selling. During the first year, activities include the development, pricing, promotion, and distribution of various goods and services. The second year is designed to provide students with an overview of the activities associated with the marketing of goods and services to consumers. Students will have the opportunity to run social media and Google Ads campaigns. Students will gain an understanding of the role of retailing within a free-enterprise society, and the concepts and practices necessary for successfully carrying out the retail functions. This is an ideal course for those students who have a career interest in marketing or management. Students enrolled in this course will also participate in the Marketing Internship program for on-the-job training in a marketing occupation. 

1. Schedule to take the WorkKeys with the CTC Assessment Office (573.334.0826) and obtain the required scores: 

   • Graphic Literacy- 3

   • Applied Math- 3

   • Workplace Documentation- 4

2. Complete an application & deposit $100.

3. Provide proof of HS graduation (or GED).

4. Submit the background check form.

August-May (Following the Cape Girardeau Public Schools Calendar)

Monday-Friday
The morning block schedule is from 8:25 a.m. to 10:50 a.m.
The afternoon block schedule is from 12:05 p.m. to 2:45 p.m.

For more information, call 573.334.0826 and speak to one of our advisors.

Cost of Course

Student Handbook

Check out our program video!